10 Digital Marketing Trends for 2023
Digital marketing trends have evolved as brands adapt to new technology. However, relying solely on traditional marketing practices is no longer sufficient in this constantly changing landscape. Consumer preferences and values have changed, and effective marketing strategies must follow suit. […]
Debunking Superstitions Against Influencer Marketing
Influencer marketing has proven effective for businesses looking to enhance brand awareness and engagement. Studies show that it generates higher returns on investment (ROI) than other forms of marketing (oberlo, 2023). However, it is also susceptible to superstitions, as new […]