Motad

Local vs. Global: Tailoring Performance Marketing Strategies for Different Markets

Performance Marketing Agencies - Motad

The rise of a globalized marketplace has presented businesses with a critical decision: to conquer the world with a uniform approach or cater to individual markets with local flair? While global marketing promises efficiency and brand recognition, local marketing ensures cultural relevance and resonates with specific consumer needs. Ultimately, the key to success lies in understanding the strengths and weaknesses of each approach and crafting a strategy that strikes the perfect balance between global consistency and local relevancy. Performance marketing agencies can be valuable partners in this endeavor, offering expertise in tailoring campaigns to resonate with diverse audiences across international markets. 1) Understanding the Approaches Global marketing treats the world as a single market, employing standardized marketing activities to create a consistent brand image. Local marketing, on the other hand, tailors’ strategies to specific regions, considering local cultures, behaviours, and preferences. 2) Key Differences The core differences lie in strategy formulation, target audience, product offerings, branding, and pricing. Global marketing utilizes a unified approach across countries, while local marketing caters to specific segments within each market. Global offerings remain standardized, whereas local marketing adapts products to local tastes. Branding in global marketing is consistent worldwide, while local marketing adjusts its message for cultural relevance. Finally, global pricing employs a standard approach with adjustments for exchange rates, while local marketing considers local economics and purchasing power. 3) Choosing the Right Approach Both global and local marketing offer distinct advantages. Global marketing boasts economies of scale, consistent brand image, and broader market reach. However, it can lack local nuance and risk global brand damage. Local marketing excels in cultural sensitivity, flexibility, and a competitive edge. The drawbacks include higher costs and complex operations. 4) Finding the Middle Ground The ideal approach often involves a blend of both strategies. Market research is crucial to identifying target audience preferences and market similarities. Resource limitations and industry type also play a role. Analyzing the competitive landscape can provide valuable insights. Global and local marketing each have merits. Businesses that can achieve a balance between global consistency and local relevancy will be well-positioned to cater to diverse customer bases and markets worldwide. By embracing a blend of global brand consistency and localized messaging that resonates with cultural nuances, performance marketing agencies can expand their reach, build deeper customer connections, and achieve sustainable growth in the global marketplace.

Arabian Farms And Motad Join Forces to Elevate SAHA Poultry Brand: A Strategic Alliance for Digital Dominance

Arabian Farms - Motad - Best Digital marketing agency

In the Middle Eastern premium poultry market, Arabian Farms and Motad join forces to elevate the SAHA brand. This strategic alliance aims to redefine digital engagement through targeted campaigns, social media content, and influencer partnerships, establishing SAHA as the top choice for discerning consumers. In the bustling landscape of the Middle Eastern premium poultry market, a new partnership emerges, poised to redefine the standards of digital engagement and brand excellence. Arabian Farms, renowned for its 40-year legacy in delivering fresh poultry products, has joined forces with Motad, a vanguard Dubai-based creative and digital marketing agency. This collaboration aims to catapult the SAHA brand to unprecedented heights of recognition and preference within the region. With an arsenal of targeted campaigns, dynamic social media content, and strategic influencer partnerships, this alliance promises to solidify SAHA’s stature as the quintessential choice for premium poultry consumers. Strategic Synergy: Crafting the Future of Brand Engagement At the heart of this partnership is a visionary strategy designed to intertwine SAHA’s commitment to quality with the digital prowess of Motad. Leveraging Motad’s expertise in carving digital narratives, the initiative is set to launch a series of targeted campaigns. These campaigns aim to resonate deeply with consumers, showcasing SAHA’s unparalleled dedication to freshness and quality. Through captivating social media content, the strategy intends to weave the SAHA brand into the daily lives of its audience, ensuring SAHA becomes synonymous with premium poultry in the minds of consumers. Amplifying Voices: The Power of Influencer Partnerships In an era where the influence of digital personalities cannot be understated, this collaboration emphasizes the strategic engagement of influencers. By aligning with voices that echo the brand’s values and ethos, SAHA intends to extend its reach and impact. These influencer partnerships are meticulously curated to generate authentic and compelling narratives around the brand, fostering a community of loyal advocates. The convergence of these voices promises to amplify SAHA’s message of quality and excellence, further entrenching its leadership in the premium poultry market. A Visionary Leap: Setting the Stage for Digital Dominance The partnership between Arabian Farms and Motad represents more than a mere alignment of business interests; it embodies a shared vision for innovation and excellence. As both entities embark on this digital odyssey, the focus remains steadfast on establishing SAHA as the top choice for discerning consumers in the region. With a keen eye on the evolving digital landscape, this collaboration is poised to navigate the challenges and opportunities that lie ahead, ensuring that SAHA not only meets but exceeds the expectations of its audience. In summary, the strategic alliance between Arabian Farms and Motad marks the beginning of a transformative journey for the SAHA brand. Through targeted campaigns, engaging social media content, and strategic influencer partnerships, this partnership aims to redefine the paradigms of digital engagement within the premium poultry market. With a legacy of excellence and a future brimming with promise, SAHA is set to emerge as the emblem of quality and freshness, resonating with consumers across the region. Source: Bnn – The People Network

MOTAD Bags Arabian Farm’s Digital, Creative & Social Mandate For SAHA

Arabian Farms - Motad - Best Digital marketing agency

Motad, a leading Dubai-based creative and digital marketing agency, has secured the digital mandate for Arabian Farms’ SAHA brand, known for its fresh and locally produced poultry products. Arabian Farms, boasting over 40 years of excellence, sought a robust digital strategy to reach its health-conscious audience effectively. Motad crafted a targeted campaign highlighting SAHA’s commitment to quality and freshness. Targeted campaigns, engaging social media content, and strategic influencer partnerships were meticulously crafted to solidify SAHA’s position as a leader in the premium poultry market. By combining impactful messaging with creative materials, MOTAD aims to significantly enhance SAHA’s social media presence and solidify its brand recognition across the region. Commenting on the partnership, Engr. Tareq Sallam, CEO of Holding company, Arabian Farms said, “Arabian Farms is dedicated to delivering the freshest poultry in the UAE and KSA. Motad’s digital expertise will deepen our connection with the audience, and we believe their data-driven approach will solidify SAHA’s position as a leading brand in the region.” “Excited to join forces with Motad, a team that shares our vision, Subair Erath, Sales & Marketing Manager of Arabian Farms. We’re always looking for innovative ways to reach our customers and tell the SAHA story. We’re confident in Motad’s ability to develop engaging content and campaigns that resonate with our audience, helping us achieve our brand objectives.” Talking about the association, Rafat Jamil Siddique, General Manager, Motad, said, “We are excited to have Arabian Farms on board. A big thank you to the entire Arabian Farms team for their interest and confidence in our team. At MOTAD, as an integrated advertising and marketing agency, we share the same aspirations for the brand. This partnership marks the beginning of an exciting journey as we collectively strive to establish it as the top choice in the region.” Source: Media Avataar

MOTAD Bags Arabian Farm’s Digital, Creative And Social Mandate For SAHA

Arabian Farms - Motad - Best Digital marketing agency

Motad, a leading Dubai-based creative and digital marketing agency, has secured the digital mandate for Arabian Farms’ SAHA brand, known for its fresh and locally produced poultry products. Arabian Farms, boasting over 40 years of excellence, sought a robust digital strategy to reach its health-conscious audience effectively. MOTAD crafted a targeted campaign highlighting SAHA’s commitment to quality and freshness. Targeted campaigns, engaging social media content, and strategic influencer partnerships were meticulously crafted to solidify SAHA’s position as a leader in the premium poultry market. By combining impactful messaging with creative materials, MOTAD aims to significantly enhance SAHA’s social media presence and solidify its brand recognition across the region. Commenting on the partnership, Engr. Tareq Sallam, CEO of Holding company, Arabian Farms said, “Arabian Farms is dedicated to delivering the freshest poultry in the UAE and KSA. Motad’s digital expertise will deepen our connection with the audience, and we believe their data-driven approach will solidify SAHA’s position as a leading brand in the region.” Source: AdGully

MOTAD Bags Arabian Farm’s Digital, Creative & Social Mandate for SAHA

Arabian Farms - Motad - Best Digital marketing agency

MOTAD, a leading Dubai-based creative and digital marketing agency, has secured the digital mandate for Arabian Farms’ SAHA brand, known for its fresh and locally produced poultry products. Arabian Farms, boasting over 40 years of excellence, sought a robust digital strategy to reach its health-conscious audience effectively. Motad crafted a targeted campaign highlighting SAHA’s commitment to quality and freshness. Targeted campaigns, engaging social media content, and strategic influencer partnerships were meticulously crafted to solidify SAHA’s position as a leader in the premium poultry market. By combining impactful messaging with creative materials, MOTAD aims to significantly enhance SAHA’s social media presence and solidify its brand recognition across the region. Commenting on the partnership, Engr. Tareq Sallam, CEO of Holding company, Arabian Farms said, “Arabian Farms is dedicated to delivering the freshest poultry in the UAE and KSA. Motad’s digital expertise will deepen our connection with the audience, and we believe their data-driven approach will solidify SAHA’s position as a leading brand in the region.” “Excited to join forces with Motad, a team that shares our vision, Subair Erath, Sales & Marketing Manager of Arabian Farms. We’re always looking for innovative ways to reach our customers and tell the SAHA story.  We’re confident in Motad’s ability to develop engaging content and campaigns that resonate with our audience, helping us achieve our brand objectives.” Talking about the association, Rafat Jamil Siddique, General Manager, Motad, said, “We are excited to have Arabian Farms on board. A big thank you to the entire Arabian Farms team for their interest and confidence in our team. At MOTAD, as an integrated advertising and marketing agency, we share the same aspirations for the brand. This partnership marks the beginning of an exciting journey as we collectively strive to establish it as the top choice in the region.” Source: Zawya

Motad Wins Arabian Farms’ Saha Brand

Arabian Farms - Motad - Best Digital marketing agency

MOTAD, a Dubai-based creative and digital marketing agency, has secured the digital mandate for Arabian Farms’ Saha brand, known for its locally produced poultry products. ARABIAN FARMS aimed to develop a strong digital strategy to effectively connect with its health-conscious target audience. Motad created a targeted campaign highlighting Saha’s commitment to quality and freshness. By combining messaging with creative materials, Motad aims to enhance Saha’s social media presence and solidify its brand recognition across the region. Commenting on the partnership, Engr. Tareq Sallam, CEO of Holding company, Arabian Farms, said: “Arabian Farms is dedicated to delivering the freshest poultry in the UAE and KSA. Motad’s digital expertise will deepen our connection with the audience, and we believe their data-driven approach will solidify SAHA’s position as a leading brand in the region.” Subair Erath, Sales and Marketing Manager of Arabian Farms, said: “Excited to join forces with Motad, a team that shares our vision. We’re always looking for innovative ways to reach our customers and tell the Saha story. “We’re confident in Motad’s ability to develop engaging content and campaigns that resonate with our audience, helping us achieve our brand objectives.” Source: Campaign Middle East

Sustainability in Digital Marketing: How Digital Creative Agencies are Embracing Eco-Friendly Practices?

Digital-Creative-Agency-in-Dubai-Motad

Sustainability has evolved from a mere concern to a strategic imperative. Consumers are increasingly conscious of their environmental impact and choices, including the brands they support. Integrating sustainability into your digital marketing strategy isn’t just the responsible thing to do; it’s a smart business move that fosters a connection with a growing market segment. Let’s explore how a digital creative agency in Dubai can implement this approach effectively: 1. Showcase Your Green Journey Clearly communicate your commitment to sustainability by highlighting eco-friendly practices, products, and services. Align your brand image with values that resonate with environmentally conscious consumers. Instead of solely focusing on features, emphasize aspects like sustainable packaging, locally sourced materials, and energy-efficient operations. Let your brand narrative demonstrate your dedication to a greener future. 2. Content with an Environmental Focus Develop authentic and engaging content that reflects your environmental responsibility. Create informed blog posts and articles that delve into environmental issues, offer practical tips for sustainable living, and showcase how your offerings contribute to a more sustainable future. Consider crafting infographics that highlight the environmental impact of various industries, case studies demonstrating your commitment to a sustainable supply chain, or user-generated content and digital campaigns that encourage eco-friendly practices. Aim to be informative, inspiring, and action oriented. 3. Minimize Your Digital Footprint Even the digital realm has an environmental impact. Optimize your website for efficiency to reduce energy consumption. Select eco-friendly web hosting providers powered by renewable sources. Additionally, evaluate your email marketing practices and prioritize targeted, valuable communications over unnecessary blasts. 4. Partner for Sustainable Advertising The platforms you choose matter. Partner with digital platforms recognized for their commitment to sustainability. Invest in ad technologies that minimize energy consumption and data usage. By aligning yourself with like-minded partners, you reinforce your sustainability message and demonstrate a broader commitment to environmental responsibility. 5. Support Environmental Causes Solidify your dedication by aligning yourself with environmental initiatives. Partner with organizations, sponsor eco-friendly events or launch your corporate social responsibility programs. Every action, big or small, demonstrates your commitment to a more sustainable future and showcases your brand as a force for good. 6. Transparency and Genuine Progress Consumers value authenticity. Be upfront about your sustainability efforts, even if you’re still on the journey. Share your progress, acknowledge challenges, and celebrate victories. Transparency builds trust, while genuine progress fosters loyalty. Consumers appreciate honest brands and continually strive to improve their environmental impact. By integrating these strategies, a digital creative agency in Dubai can cultivate a brand image that resonates with environmentally conscious consumers while positioning your business for sustainable growth. Remember, embracing sustainability isn’t just an environmental responsibility; it’s a strategic opportunity to connect with a growing market segment and contribute to a brighter future.

Digital Brand Management 101: Maintaining Brand Consistency and More…

Digital Brand Management Services - Motad

Effective marketing campaigns hinge upon a profound understanding of consumers and their expectations, aligning products with their needs. With the evolution of digital brand management services, adaptation has become essential for special project buyers and marketing managers. What is Digital Brand Management? Print media remains integral in conveying branded messages, but digital brand management, utilizing modern software and technologies, has emerged as a pivotal tool in brand positioning and management. It involves delivering branded content directly to consumers via digital channels like social media, email, and direct messaging. Key Elements of Digital Brand Management Digital brand management grants comprehensive control over messaging and brand awareness campaigns. Key aspects encompass: 1. Compliance Across Partners and Vendors Establishing firm brand guidelines ensures a consistent brand identity, aligning partners and vendors. This fosters unity across touchpoints, reinforcing recognition and trust while preventing dilution of the brand’s impact. 2. Control of Digital Brand Assets Efficient management of digital assets streamlines creation, storage, and distribution. It enhances security by regulating material access safeguarding the brand against misuse in the digital space. 3. Consistency Across Campaigns and Channels Centralized systems enable synchronized messaging across diverse channels, solidifying brand identity. This consistency resonates with audiences, adapting narratives effectively for different platforms and regions. 4. Digital Reach and Increased Exposure Using digital platforms expands brand reach, engaging wider audiences globally. Adaptability across channels optimizes visibility, interaction, and growth opportunities in the dynamic digital market. Amplify Your Digital Brand Management Augmenting digital brand management involves: 1. Improving Cross-Departmental Collaboration Enhancing communication and asset sharing between departments streamlines operations, fostering a unified approach. This collaborative environment fuels innovation, aligning strategies to uphold and evolve the brand’s essence cohesively. 2. Utilizing Digital Tracking Tools Employing diverse tools, including social media analytics and review monitoring, empowers brands. These insights into consumer sentiment and market trends enable swift adaptations, refining strategies for amplified brand awareness and effectiveness. Investing in Digital Brand Management The surge in digital brand management tools offers businesses new avenues. Assessing their strategies for brand promotion and digital campaigns enables leaders to maintain cohesive messaging. Ensuring Uniform Brand Presence Across Channels Consistency is vital across regions and channels for immediate brand recognition and customer trust. Distributed digital media marketing platforms facilitate brand uniformity while disseminating branded content across diverse channels to varied audiences. Comprehensive management software for brand compliance, covering logos, colors, and templates, yields substantial benefits, blending centralized strategy strength with field team insights, crucial for franchises or organizations mandating a distributed approach. Enhanced Digital Brand Management through MOTAD Companies seeking impactful marketing and communication tools turn to services like Motad, offering tailored digital solutions for effective digital brand management services. Motad’s suite of digital marketing services aids in organizing digital assets and enabling customized marketing strategies.

Up-and-Coming Digital Marketing Trends You Can’t Ignore: 2024 Forecast

Digital Marketing Agency - Motad

Technology races ahead each year, introducing new, trendy social media apps, improved smartphones, and other tech advancements poised to revolutionize your digital marketing game. To help you streamline the excitement, we’ve compiled a list of the digital marketing trends that a digital marketing agency should keep an eye on in the upcoming year. 1) Optimizing for voice search Digital assistants like Siri, Alexa, Cortana, and Google’s assistant are popular, simplifying web searches without phones. In 2021, 20% of searches were voice-based. Refine your SEO for voice searches, focusing on conversational phrases users might use. For instance, from typing to voice asking for “great Middle Eastern cuisine in Dubai.” 2) Online privacy and tracking mechanisms Google aims to enhance internet privacy by eliminating third-party cookies, affecting the display of onsite and banner ads. Firefox and Safari have already stopped supporting them. Despite cookies vanishing by 2023, Google and other platforms are developing alternate algorithms for ads, urging adaptation through contextual advertising and strategic keyword usage. 3) Mobile alerts Leverage this tool to prompt customers about scheduled appointments, instantly share digital receipts, and advertise upcoming sales. With an estimated 7.1 billion mobile users in 2021, the likelihood is high that your clientele owns smartphones. Push notifications provide a direct channel to reach them, delivering personalized messages via message bubbles or SMS on their mobile screens. 4) Feed commerce For e-commerce, utilize social media’s shoppable posts by linking Facebook/Instagram to your catalog for direct purchasing. Google Ads presents in-feed shopping campaigns, tied to your catalog, and displayed as shoppable images. Craft ads, define search terms, set parameters like location and inventory, allowing Google to remove sold-out items. 5) Visual promotions People spend an average of 100 daily minutes watching online videos, a popular Facebook activity. Engage this audience by crafting video ads. Options include YouTube/Vimeo channels for education, TikTok content for connection, and using common hashtags for visibility. For sporadic content creation, opt for 10-15 sec OTT ads atop other videos. 6) Engaged media Audiences favour brand engagement on social media and various platforms. Interactive content enables real-time conversations with your followers. Utilize tools like Instagram Live or Facebook Live, enabling direct interaction during video recordings. Host engaging events like Q&A or “ask me anything” to connect with customers. Promote these events beforehand for increased participation, ensuring a quality streaming setup for a successful experience. 7) Text promotions Engage clients via direct text, an aspect of digital marketing trends. Use SMS along with push notifications and emails, sending messages once clients opt-in. Common uses are promos, coupons, and personalized brief messages, ensuring opt-out options for customers. As a digital marketing agency, you need not tackle all 7 digital marketing trends at once. Research each thoroughly, selecting those aligning with your clientele. Integrate chosen tools into your strategy, starting with one. As you get comfortable, experiment with more, enjoy business growth or prioritize digital marketing services.

Visual Content and Advertising Campaign: The Secret Connection!

Creative Content Marketing Agencies and Advertising Company in Dubai

Visual content holds undeniable importance in human communication, constituting a remarkable 93%. When faced with mere seconds to choose, our preference leans toward visually captivating products. Similarly, advertising campaigns have a fleeting window to grab the viewer’s attention. Visual elements excel in this mission, as they instantly draw attention, pique curiosity, and establish a product’s or brand’s personality. But how precisely do visuals enhance advertising campaigns for creative content marketing agencies? Let’s take a closer look to understand their impact! 1) Simpler to Grasp and Comprehend Our cognitive capabilities need to be improved in the current era of abundant data. Amid this inundation of information, our eyes possess the extraordinary ability to process up to 36,000 visual messages every hour. The bottom line is clear: visual content communicates more swiftly and effectively than text. To maximize the impact of your advertising digital campaigns, incorporating visual elements is essential, ensuring your message is comprehensible and immediate. 2) Optimizing your Ad Space to the Fullest Extent Visual content is pivotal in our daily lives, particularly in advertising. It is a potent tool for capturing attention and narrating a compelling story, far more effectively than traditional spoken or written messages. What’s more, it empowers advertisers to maximize their ad space. Additionally, with visual content, even within the same ad space, you can convey a richer and more engaging message. 3) Elevating Brand Recognition Visual content is crucial in boosting brand awareness and enhancing lead engagement. It helps potential customers form a relatable image of your product or service, fostering quicker brand affinity. Effective PPC campaigns may target specific keywords, but the goal is to have people actively seek out your brand. Quality visual content is the key, as it captures attention and ensures better brand retention, with people recalling up to 65% of what they see compared to just 10% of what they read. 4) Attracting your Target Audience Visual content doesn’t just resonate with your ideal audience; it targets them effectively. Consider how restaurant menus cater to different clientele. In a fine dining establishment, the menu emphasizes gourmet dishes, while a casual eatery showcases comfort food. Converting this insight into visuals enhances your message’s clarity and relatability, ultimately elevating brand value and conversion rates. 5) Streamlined Audience Targeting Visual content establishes a unique rapport with your audience by leveraging psychological projection. This principle prompts men to identify with male imagery and women with female visuals, projecting themselves into the depicted scenarios. Employing captivating visuals and a compelling sales narrative is vital for effective advertising, enticing leads, and ultimately converting them into loyal customers. Incorporating visual elements into your advertising campaign is essential for an advertising company in Dubai. Creative content marketing agencies understand the importance of visual content. Motad is a leading agency offering similar services. Stunning visuals, when optimized effectively, improve click-through rates for reaching the right audience at the right time.