MOTAD, a Dubai-based creative and digital marketing agency, has secured the digital mandate for Arabian Farms’ Saha brand, known for its locally produced poultry products.

ARABIAN FARMS aimed to develop a strong digital strategy to effectively connect with its health-conscious target audience.

Motad created a targeted campaign highlighting Saha’s commitment to quality and freshness.

By combining messaging with creative materials, Motad aims to enhance Saha’s social media presence and solidify its brand recognition across the region.

Commenting on the partnership, Engr. Tareq Sallam, CEO of Holding company, Arabian Farms, said: “Arabian Farms is dedicated to delivering the freshest poultry in the UAE and KSA. Motad’s digital expertise will deepen our connection with the audience, and we believe their data-driven approach will solidify SAHA’s position as a leading brand in the region.”

Subair Erath, Sales and Marketing Manager of Arabian Farms, said: “Excited to join forces with Motad, a team that shares our vision. We’re always looking for innovative ways to reach our customers and tell the Saha story.

“We’re confident in Motad’s ability to develop engaging content and campaigns that resonate with our audience, helping us achieve our brand objectives.”

Source: Campaign Middle East