Video is still vital for most businesses, as 96% of marketers recognize its significance. As of 2023, 91% of businesses employ video for marketing purposes (wyzowl, n.d.). Video production agencies must keep pace with the rapidly changing video landscape and its increasing popularity. To remain relevant and reach a wider audience, a video production agency must understand the key video marketing trends for 2023 and implement them effectively to promote small businesses.
1. Silent Videos
Silent videos have re-emerged as a powerful video marketing trend that uses on-screen text or captions to deliver a message without relying on sound. This is advantageous for events or conferences where background noise may disrupt the audio.
2. Live Video
Live videos are another popular trend that provides an authentic and engaging way for businesses to connect with their audience. Live videos can be used to showcase products, offer behind-the-scenes glimpses, or conduct interviews and Q&A sessions with experts.
3. Shoppable Videos
Shoppable videos are set to become a significant trend in 2023, allowing customers to purchase products directly from the video, making the buying process smoother and enhancing sales.
4. Social Media Stories
Short social media stories with a 24-hour lifespan are a cost-effective way to test new content, gauge audience reaction, and provide previews of longer-form content.
5. Animated Explainer Videos
Animated explainer videos remain one of the most effective marketing strategies. By using animation to showcase products and services, businesses can impart knowledge and achieve their marketing objectives uniquely and engagingly.
Looping videos have gained popularity in recent years, creating immersive and interactive exhibits in physical settings. By sharing these videos on social media platforms like TikTok and Instagram, businesses can enhance brand recognition and engagement, particularly with younger demographics.
7. Shoppable Videos
Shoppable videos with clickable buttons are crucial for businesses in social media marketplaces, making video marketing an essential tool for sales. They streamline the buying process and boost sales, making them crucial for businesses in the vast social media marketplace.
8. 360- Degree Videos
360-degree videos are the latest technology that provides a completely immersive experience for viewers, replicating the feeling of being present in the room. Companies looking to offer interactive and captivating atmospheres for their customers can benefit significantly from 360-degree videos.
If you’re a small business with limited resources, 2023 presents an ideal opportunity to elevate your brand. Motad, a specialized video production agency, can be an asset to your business. If you have not prioritized a well-planned video marketing strategy, 2023 is the year to take the plunge.