Motad has won the creative and digital mandate for the brand, RoadRunAir. A new air travel company that specialises in offering luxury yet affordable tours on private jets, RoadRunAir, recently launched its first-ever digital campaign.
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It introduces the RoadRunAir positioning #ADreamComeTrue, which aims to tap into the desire to fly like a VIP.
With such an interesting insight, the new campaign illustrates how one can enjoy a host of luxury benefits with RoadRunAir: touring on glamorous private planes, in small, indulgent groups, and cruising through private airports without the hassle of dealing with commercial flights and overcrowded mega-terminals. In fact, from hotels to excursions and then meals, transportation, and gratuities, a trip with RoadRunAir is all-inclusive and affordable.
The campaign has been brought to life by Motad, a Dubai-based creative and digital agency. The campaign is live and it has reached approximately 3.6 million people, with a total impression of 4.8 million. In a record time of just five months, the brand has taken all those travellers by surprise who seek more personalised experiences right from the moment they step onto the flight.
Leyla Allahverdiyeva, chief sales and marketing officer, RoadRunAir says, “People are extremely interested in this entire idea of affordable, all-inclusive, private jet tours. We are thrilled to introduce something truly new to the travel industry. RoadRunAir has created a solution to combine a safer environment with affordable, incredible, all-inclusive, VIP tours. We are simply-flying travel! ”
Commenting on the campaign, Rafat Jamil Siddique, general manager of Motad states, “In a category that lacks exclusivity and luxury, RoadRunAir is one player that is all set to offer people the experience of a lifetime through its exceptional and cutting-edge services. We are different and we wanted to break away from the rest. And this is why the position ‘A Dream Come True’ perfectly syncs with the concept of RoadRunAir.”
Currently, RoadRunAir offers specially curated tours across the USA as well as charter flights.