Motad Wins Arabian Farms’ Saha Brand
MOTAD, a Dubai-based creative and digital marketing agency, has secured the digital mandate for Arabian Farms’ Saha brand, known for its locally produced poultry products. ARABIAN FARMS aimed to develop a strong digital strategy to effectively connect with its health-conscious […]
Sustainability in Digital Marketing: How Digital Creative Agencies are Embracing Eco-Friendly Practices?
Sustainability has evolved from a mere concern to a strategic imperative. Consumers are increasingly conscious of their environmental impact and choices, including the brands they support. Integrating sustainability into your digital marketing strategy isn’t just the responsible thing to do; […]
Micro-influencers: The Secret Sauce to Supercharge Your Influencer Marketing Strategy!
Instagram has changed how we engage with our surroundings, giving rise to a new breed of content creators, i.e. influencers. These individuals have garnered massive followings by curating a blend of captivating photography, insightful tips, and aesthetic recommendations. While major […]
The Evolution of Digital Ads: Trends in Modern Advertising Companies
Today’s advertising companies in UAE face a critical challenge: igniting immediate sales while nurturing enduring brand loyalty. With digital ad spending projected to reach 70.8% of the global market by 2025, up from 52.1% in 2019, understanding its intricate workings […]