Football is more than a game for fans globally. Rather it is a celebration of life. Targeted at the huge fan base locally in the UAE & Kuwait, Gorenje, a leading European home appliance brand and a brand under Hisense Group, activated the campaign, “Bring home Gorenje. Make it to FIFA World Cup Qatar 2022TM.” Through this campaign, Gorenje aimed to celebrate the passion for the sport by uniting all the fans to win FIFA Tickets and other exciting prizes through a raffle draw.
Gorenje looked to elevate the experience for football fans in the region through the campaign. MOTAD, a Dubai based creative and digital agency wins the campaign for Gorenje in a multi-agency pitch. Through a combination of consumer touch points, including campaign ideation, key visual, microsite, draw management, and in-store POSMs, MOTAD was successful in bringing the campaign’s central idea alive.
With its official sponsorship with FIFA, Gorenje wanted to capture the infectious energy of football fans while inspiring them to take the next step in their journey towards pursuing their dreams of watching the game live.